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Less stress and worry, more focus on growing
Eunice explains that she and her colleagues are kept well-informed by the cooperative via member sessions. There is also regular contact with the cooperative's local office in Kenya. "If we want to know something about a market, a product group, trend or a specific customer, we can always turn to them."
From Global Sourcing Service (GSS), the Kenya office additionally provides support to shipping Benev Flora products, including to Europe, she adds. "At the airport, employees do quality checks on our behalf. They also make sure the paperwork required for overseas shipping is all in order." Eunice sighs with relief: "This saves us a lot of stress and headaches, allowing us to focus on what we do best: growing our beautiful summer flowers."
Indispensable platform
Asked about the use of Floriday, Eunice has to laugh. For her team, the platform is the most widely used tool. "We have been monitoring performance and sales of products through the platform since 2018 and, since the beginning of last year, we have also been actively using it for direct sales." Floriday provides access to buyers, visibility, and it helps to get more competitive prices, such as through auction presales. "The market information, the ability to compare our numbers with competitors and insights we can use for our research on new products are also very nice." Not too long ago, Benev Flora asked for a customisation in Floriday. This request was quickly honoured. "It's great that there is such good collaboration with growers, which means the platform is becoming more and more in tune with our daily practice."
