Royal FloraHolland Sustainability Award

The recognition for sustainable innovations in floriculture

At Royal FloraHolland, we believe in a thriving future. A future where growth does not come at the expense of people or the environment, but through sustainability and innovation. A future where our members not only deliver great products, but also contribute to a healthy, greener world. Based on this conviction, we created the Royal FloraHolland Sustainability Award.

How do we protect our crops and our sector's image?

Increasingly, the media are reporting on environmental organisations that have conducted research on crop protection residues on flowers. This can leave consumers wondering if they can still buy flowers or plants with confidence. What does this mean for the image of floriculture? And how can the industry best deal with this? We asked grower Gijsbert Verboom (Gerbera United, sector campaign Green Power Forward) and Willem-Jan Verdoes (lobbyist for Royal FloraHolland and Glastuinbouw Nederland).

Members have their say

What role does sustainability play in your business?

Jolanda Brummans (Brumbos), Arjan Smit (Smit Flowers) en Lydia Klaver (Klaver Flowers) aan het woord.

Trend Report Sierteelt

Floriculture in figures

The first Floriculture Trend Report has been published. Its purpose is to identify developments and trends from our industry. Important information not only for you - our members, our own cooperative - but also for society. With the results of this Trend Report on Floriculture, Royal FloraHolland seeks to proactively inform the media about developments in our sector. The results are based on responses from growers and buyers. Here are the key points:

PAST / PRESENT / FUTURE

Entrepreneurship over the years

Floor Tesselaar has owned Top Orchid with her brother Joost since 2020. Grandpa Willem founded the company in 1947. Father Peter, still part of the company, initiated a major sustainability and innovation drive some 15 years ago. In addition to her work for Top Orchid, Floor is president of the FPC pot orchid and a member of the Youth Council.

Family-owned Kreling Chrysanthemums on their sustainability initiatives

This year, family company Kreling Chrysanthemums won the Horticultural Entrepreneur Prize. This award is given to businesses in the horticulture sector who excel in entrepreneurship

Every day, millions of flowers and plants from more than 70 countries come to Royal FloraHolland in the Netherlands to be traded through its logistics platform.

Voting result from the member newsletter dated May 27, 2025

The statement: "As a producer, you can only grow through global trade and cooperation."

Chairman's reflections

“I am proud of our industry and I think we should all promote it.”

After a turbulent Mother's Day with a lot of negative publicity in the Dutch media, a trend we unfortunately also see in the international media, we are trying to get the right and factual articles and the real story of what we are all about in our members' newspaper.

Our cooperative in the news

Upcoming events

#proud

Family-owned Kreling Chrysanthemums on their sustainability initiatives

This year, family company Kreling Chrysanthemums won the Horticultural Entrepreneur Prize. This award is given to businesses in the horticulture sector who excel in entrepreneurship. Kreling Chrysanthemums excels in continuous innovation in robotisation and sustainability initiatives, pays attention to environmental engagement through a 'horticulture barometer' and has a strong and unique business structure. We speak to Koen Kreling about participating in the Horticultural Entrepreneur Prize.

"We are actually not into this kind of thing ourselves at all. It was recommended to us and we decided to go ahead with it. At the time we thought 'it's just going to be a nomination and we're not going to win just like that'. That we still won was a real surprise. As a company, we are very much into innovation, sustainability and being a good employer. You have to or else you won't exist in a few years. We do not innovate on our own but seek to collaborate with growers in the region. For example, we are now looking at rolling out a heat network. Fortunately, there are many entrepreneurs in our area who really understand the importance of investing in sustainability, as it is almost impossible to set up such projects on your own".