After a turbulent Mother's Day with a lot of negative publicity in the Dutch media, a trend we unfortunately also see in the international media, we are trying to get the right and factual articles and the real story of what we are all about in our members' newspaper. Jointly spreading our positive story is desperately needed right now.
As growers, we do a lot and we need to be much more proactive about it. Floriculture has become massively sustainable in many areas. As a floricultural sector, let's also find a stage for this.
I am proud of our industry and I think we should all promote it. Let's get ahead of the negative stories we see in places like the Netherlands around Mother's Day and Valentine's Day next year, so every consumer feels good about their love for flowers. You will never satisfy the sour minority anyway. Which is why we target the majority by sharing our innovations and sustainability initiatives ourselves.
Marcel van der Lugt
Chairman